Direct Mail Design Built to Get Opened, Not Tossed

What It Is

Direct mail design covers postcards, letters, and mailer packages used in local and targeted marketing campaigns — designed with print specifications, postal regulations, and mailing house requirements in mind, so the piece is both on-brand and ready to actually mail.

Why It Matters

Direct mail competes with a stack of other mail for a few seconds of attention before landing in the recycling bin. Strong, on-brand design with a clear offer significantly improves response rates compared to generic template mailers, making the campaign's cost per piece worth it.

Our Approach

We design direct mail pieces around your brand and campaign goals, working within postal size and format requirements, and prepare files ready for your mailing house or printer — often in coordination with Cardinal Group Marketing's local SEO and managed marketing services for a connected local campaign.