The Live Site
Raw hair, refined experience.
The full e-commerce experience — bundles & closures, collection selection, length pricing, and the luxury unboxing.
Brand System
TSH Monogram
Primary Wordmark
Color Palette
#7A2E2E
#E8DED2
#1A1A1A
Print Materials
Every piece of the brand, designed to be touched.
TSH Monogram
Gold foil on burgundy — used on packaging, tags & seals.
Primary Wordmark
The full lockup — letterhead, cards & thank-you notes.
Tester Reviewer Thank-You Card
Designed to create a luxury first impression inside every package — turning unboxing into a brand moment.
Overview
The Silhouette Hair Co. is a luxury hair extension brand that needed a full identity system — logo, monogram, print collateral, and brand voice — worthy of the premium product it sells.
The Challenge
Launching a luxury hair brand in a crowded market requires more than a good product. The identity had to communicate premium quality instantly, building trust before a single strand is touched.
The Solution
We designed a refined identity system anchored by a custom TSH monogram mark, an elegant wordmark, a rich burgundy and cream palette, and print collateral — including a tester reviewer card — that turns unboxing into a brand experience.
Deliverables
Results
Custom TSH monogram mark
Luxury print collateral system
Cohesive brand language across digital & print
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